Greece’s short-term rental market posted steady growth in July, with rising demand, occupancy, and listings, according to data from AirDNA.
Despite signs of fatigue in other European markets, Greece maintained strong momentum, positioning its short-term rental sector among the few that continued to grow at the height of the summer season.
July Performance in Greece
- Available listings increased by 5% compared to July 2024.
- Demand strengthened further, rising by 7%.
- Occupancy inched upward by 2%, showing the market’s resilience.
In total, more than 4 million Europeans chose short-term rental accommodation in Greece during July.
European Comparison
Greece recorded a 2% rise in occupancy, in line with Norway and Portugal.
Top performers in Europe included:
- France & Denmark: +6%
- Spain, Sweden, Switzerland: +4%
- Ireland, Germany, Croatia, United Kingdom: +3%
- Italy: +1%
By contrast, the Netherlands, Belgium, Poland, Austria, the Czech Republic, and Hungary posted occupancy declines due to supply outpacing demand.
Supply Trends
Across Europe, listings reached a new record of 4.15 million, up 2.8% year-on-year.
- Norway: +17% (the largest increase in Europe)
- Czech Republic: +15%
- Greece: +5% (same growth as the UK and Ireland)
In contrast, France, Spain, Italy, and Croatia saw a decline in active listings.
Autumn Outlook
- September: bookings +10% compared to last year
- October: bookings +13%
- November: +2%, with signs of more cautious travel behavior
Conclusion
Greece continues to stand out in the short-term rental market, showing steady growth even at the busiest point of the season. With stable occupancy, increasing demand, and healthy supply, the country remains one of the most resilient destinations in Europe.
Source: AirDNA
